Blog Vs. Static Website
Definition of blog: A blog, (with a shortened version of the weblog), is an on-line journal or online informational site displaying news, information in chronological order, with recent posts appearing at the top. Blogging as a marketing tool has a simple goal – to rank your blog higher in Google search engines, a.k.a., the Google algorithms. Most successful marketers and business owners understand this, and they do all they can to keep their blog updated with relevant information to keep it from being penalized by Google. Below are some tips to help you optimize your blog for Google.
Blogs have become an effective tool in marketing and branding a business because it is unique and allows for sharing of ideas among like minded people. Most successful blogs are the result of a continuous effort to optimize them. This includes frequent blog posts, links building, submitting the URL to popular sites, writing unique and fresh content, using keywords to increase the ranking, and lastly, using social networking and other tactics to get the word out. Bloggers should also be aware that they should not rely solely on SEO (search engine optimization) alone because this strategy will not get them very far with the Google bots.
Some marketers have realized the power of blogging, and they use it as a vehicle to promote and sell products or services. These bloggers create a virtual pedestal that allows them to be seen as experts in their field. If these blogs are correctly optimized, they can create a viable niche market for businesses that are looking to advertise through blogs. While blogging is extremely beneficial, one should remember that bloggers who treat their blogs as mere vehicles to promote their businesses are unlikely to make any money.
SEO or search engine optimization plays an important role in achieving success with blogs. In simple terms, SEO increases the likelihood that a blog will appear near the top of the search engines results page when users search for a particular keyword. A well-optimized blog attracts more visitors and in turn, more blog posts that are well written and contain relevant keywords.
In addition to blog optimization and SEO, many bloggers employ link building strategies to build their blog’s ranking. Link building involves finding other blogs in your industry, writing an article about the topic, and then linking the two blogs together. The process encourages the search engines to index the linked pages, and thus increase the blog’s rank. The higher the blog’s rank, the higher up the blog will appear in the search engine results page. For example, if a company sells its products through a blog, then it will be wise to have the blog URL placed upon the product’s web page.
While blogs offer lots of potential opportunities for bloggers, it also has some drawbacks. First, it can be difficult and time-consuming to maintain a blog full of relevant blog posts. Second, many bloggers tend to blog simply to promote their personal businesses. This means that blogs may not attract the right kind of visitors or customers. Finally, there is no guarantee that a blog will retain its visitors in the long run. Hence, if you are considering blogging to promote your business or services, you would do well to consider another means of promoting your blog such as using a static website instead.